Product Copy Sample: Attitude Brewing Co.
This project involved the development of individual tag lines for each of a line of 26 original craft beers by Attitude Brewing Co.
As the name implies, each of the tag lines needed to reflect the “attitude” or personality of each specific beer in the lineup for use on the product labels.
Intrepid – IPA-form 1
Live the adventure.
Optimistic – ISA-form 2
The world is beautiful.
Hypnotic – XXIPA
Relax and enjoy!
Stellar – Imperial IPA
Possibility knows no limits.
Courageous – XXX IPA-form 3
Triumph over conformity.
Immortal – CDA (Dark IPA)
The memorable live forever.
Marvelous – Dry Hopped Saison
Tap your potential.
Bold – Sour IPA
The time is now.
Rebellious – NW Red
Resist mediocrity.
Victorious – Kolsch
Define your own success.
Sublime – Belgian IPA
Live in harmony.
Heroic – Czech Pilsner
History rewards valor.
Famous – Mex Lager
Be known for principles.
Amorous – Gose
Love fiercely.
Illuminating – Hefeweizen
Seek clarity.
Reckless – Blonde Ale
With risk comes reward.
Invincible – Coffee Stout
Strength of mind.
Outrageous – Helles Lager
Live by your own terms.
Jubilant – Session Blood Orange
Happiness is priceless.
Ridiculous – Whit
Never be boring.
Phenomenal – English Nut Brown
Expect great things.
Radiant – Scottish Ale
Shine from within.
Daring – Weiss
Set audacious goals.
Intense – Hazy IPA
Live passionately.
Iconic – Hazy Pale Ale
Influence history.
Dramatic – Double Hazy
Make your statement.
