Promotion

Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. […]

The Marketing Mix

The Marketing Mix is the framework that a marketing strategy is designed around. There are 4 elements, collectively known as the 4P’s. […]

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