Promotion

Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. Promotional messages should support the theme […]

The Marketing Mix

Continually applying SWOT analysis provides the data required to assemble an effective Marketing Mix. The Marketing Mix is the framework that a marketing strategy is designed around. There are 4 elements, collectively known as the 4P’s. Product Ideally; a well designed, thoroughly tested, item that is manufactured to high standards that is backed by good […]

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