Communication

Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features, benefits, and price of the product and informing the target market where to find it often falls to advertising. Advertising messages typically support the theme of the product / […]

How Advertising Works

The conventional theory        Initial Satisfaction => Advertising => Desire to fill latent or unmet needs => Purchase  => Greater Satisfaction Advertising is paid non-personal communication that promotes a product, person, service, organization, or idea. Messages are generally created for large audiences, and conveyed through Mass Media. Advertising generally falls into 2 classifications Product Product advertising […]

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