logo
  • Services
    • Graphic Design
      • Logo Design
      • Publication Design
      • T-shirts ‘n Stuff
    • Web Publishing
      • Hosting & Maintenance
      • eMail Marketing
    • Copywriting
      • Promo Copy Sample: Vistancia
      • Product Copy Sample: Attitude Brewing Co.
      • A Teaching Philosophy
      • Blog Posts
    • Photography
      • Promotional
      • Portraits
      • Automotive
      • Fashion
      • Real Estate
      • Landscapes
  • Inquiries
    • Contact Info
    • FAQs
    • Privacy Policy
    • Refunds
    • Resumé
    • Testimonials
  • Art Prints

Communication

Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features, benefits, and price of the product and informing the target market where to find it often falls to advertising. Advertising messages typically support the theme of the product / […]

How Advertising Works

The conventional theory        Initial Satisfaction => Advertising => Desire to fill latent or unmet needs => Purchase  => Greater Satisfaction Advertising is paid non-personal communication that promotes a product, person, service, organization, or idea. Messages are generally created for large audiences, and conveyed through Mass Media. Advertising generally falls into 2 classifications Product Product advertising […]

Sort by Category

Blog Posts Lecture Notes Marketing Info Photography Physiological Psychology Quotes Tech Tips Uncategorized Writing Samples

Sort by Tags

4Ps Advertising Ardiente Article Autobiographical Brentwood CA CA Wine Country Central Coast Communication Consumers Distribution Distribution Partners Dramatic Dialogue Education Flickr Instagram Intro to Marketing Isla Vista Las Vegas Lecture Notes LinkedIn Marketing Market segmentation Philosophy Phoenix AZ Place Placement Postmodernism PR Price Price Strategy Pricing Product Products Promotions Psychology Redmond WA Retail Retiring Green Rio Vista CA Sales Shea Homes Teaching Trilogy Vistancia

© Copyright 2023 Scott Norton. All rights reserved.