Promotion

Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. Promotional messages should support the theme […]

The Product Life Cycle

Nothing lasts forever! Even though we can utilize SWOT analysis to develop and adjust the marketing mix to maximize a product’s longevity, we must realize that all products go through 4 stages. Introductory This stage marks the initial Product Launch. Since potential customers are not likely to be aware that the product exists, lots of […]

Just what is this “Marketing” you speak of?

MARKETING  Marketing is the process of identifying what consumers want and developing ways to satisfy their needs. In effect, marketing encompasses every detail of bringing a product or service to market. Marketing Strategy: A marketing strategy is a plan of action that outlines the best way to create, distribute, promote, and price a product or […]

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