Promotion

Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. […]

The Product Life Cycle

Nothing lasts forever! Even though we can utilize SWOT analysis to develop and adjust the marketing mix to maximize a product’s longevity, we must realize that all products go through 4 stages. […]