Hi, I’m Scott,
If you’re reading this then it seems likely you’re either bored or looking for some help with visual communication or marketing.
If you’re bored, then continuing on may make it worse, so please do so at your own risk. You might find my Instagram more interesting.
In addition, I am NOT the wrestler, the actor, or the real estate guy. Those are other Scott Nortons.
I am a Southern California based freelance professional creative, and educator.
As a creative, the way I approach professional design work is:
- Customer.
- Client / Employer.
- Everything else.
The basic idea is that if you hire me to help grow your business, then everything I create has to add value to the experience your customers have interacting with that business – so I’m going to put the customer perspective front and center in the design process.
Based on things like increased website hits, longer customer stays on the site, and increased revenues, I feel like this approach mostly works.
As an educator, my basic philosophy is “Practice what you teach” and I’m serious about student centered education. This philosophy is reflected in my priorities, which are:
- Student.
- Faculty.
- Everything else.
As an instructor, this is reflected in that fact that I try very hard to teach my subjects “the way grownups do it for money in the real world.” Based on the feedback I get directly from students, and the success of the ones I run into professionally after graduation, I feel like this “keeping it real” pedagogy mostly works.
As a program director, I’m pretty sure the approach is generally successful because my teams have scored well on retention & student learning outcomes with lower instructor turnover than other university programs.
