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It’s Not the Logo. It’s You.

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Throughout my career as a designer / educator, I’ve always been struck by a couple of things. Firstly I’m always amazed at how many people who claim to be professional designers worry constantly about their work being liked. Secondly I’m fascinated by how many people believe a bad logo will actually kill a business. On […]

This “Constant Connectivity” Thing has gone too far.

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Important Safety Tip: While your designer does, in fact have an iPhone for the express purpose of maximizing accessibility at all points throughout the project, this device does not guarantee 24/7/365 unfettered access. Even though many projects will require working well outside the bounds of the M-F/9-5 work week, it’s not realistic to assume that […]

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