Promotion

Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. […]

What to look for in a Wholesaler

Take a look at the work the wholesaler has done for other suppliers. Get to know the sales and Marketing staff. Make sure that they understand the needs specific to your product. […]

Resellers

Full-Service Merchant Wholesalers provide additional services, such as packaging, advertising and warehousing.

Limited-Service Merchant Wholesalers provide only select services or functions. […]