What to look for in a Wholesaler

July 17, 2017Distribution, Intro to Marketing, Marketing InfoCriteria, Distribution, Marketing, Place, Placement, Wholesale

The top 5 criteria are

Product Management Ability

Take a look at the reputation of the wholesaler. What policies and procedures do they have in place to manage products? Will they cooperate in implementing management suggestions?

Facilities and Resources

Are the facilities maintained and up to date? What is their training like? These questions can give good insight into how well they run their business.

Financial Status

Needing a cash infusion to expand is okay. Needing a cash infusion to survive is a big red flag.

Objectives

If your intermediaries’ goals are not in synch with your goals, then there is a major problem waiting to happen.

Marketing Experience

Take a look at the work the wholesaler has done for other suppliers. Get to know the sales and Marketing staff. Make sure that they understand the needs specific to your product.