What to look for in a Wholesaler Take a look at the work the wholesaler has done for other suppliers. Get to know the sales and Marketing staff. Make sure that they understand the needs specific to your product. […]
Resellers Full-Service Merchant Wholesalers provide additional services, such as packaging, advertising and warehousing. Limited-Service Merchant Wholesalers provide only select services or functions. […]
Managing Distribution Channels Manufacturers typically follow a 5-step process in the creation and management of distribution strategies. […]
Distribution (A.K.A. Place or Placement) Marketing Channels or Distribution Channels include everyone who has a part in getting finished goods to the consumer. […]
