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What to look for in a Wholesaler

Take a look at the work the wholesaler has done for other suppliers. Get to know the sales and Marketing staff. Make sure that they understand the needs specific to your product. […]

Resellers

Full-Service Merchant Wholesalers provide additional services, such as packaging, advertising and warehousing.

Limited-Service Merchant Wholesalers provide only select services or functions. […]

Managing Distribution Channels

Manufacturers typically follow a 5-step process in the creation and management of distribution strategies. […]

Distribution (A.K.A. Place or Placement)

Marketing Channels or Distribution Channels include everyone who has a part in getting finished goods to the consumer. […]

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