logo
0
  • Services
    • Graphic Design
      • Logo Design
      • T-shirts ‘n Stuff
      • Publication Design
    • Web Publishing
      • Hosting & Maintenance
      • Recent Website Project 1
      • Recent website project 2
      • eMail Marketing
    • Copywriting
      • Promo Copy Sample: Vistancia
      • Product Copy Sample: Attitude Brewing Co.
      • A Teaching Philosophy
      • Blog Posts
    • Photography
      • Promotional
      • Portraits
      • Automotive
      • Fashion
      • Real Estate
      • Landscapes
  • Inquiries
    • FAQs
    • Testimonials
    • Privacy Policy
    • Refunds
      • Returns
    • Resumé
    • Contact Info
  • Shop
    • Art Prints
    • Account

Creating an Advertising Campaign

Six common steps

Identify Target Market

All marketing / advertising should be market driven.

Define Objectives

Most creative decisions will be based on the objectives. Knowing what needs to be accomplished is crucial in determining execution.

Determine a budget

Spend too little, the campaign will fail. Spend too much, and the money is wasted.

Select Media Strategy

Remember the goals and develop a media plan that will reach the largest segment of your target market for the least amount of money. Always maximize the ROI (Return On Investment).

Develop Ad

Appeal to the target audience.

Implement Ad

Depending on the size of the campaign, several departments, vendors, consultants, printers and media outlets may be involved. A good plan will designate each player’s specific function and manage those functions along a timeline.

Measure Ad

Pre-testing (focus groups, interviews, questionnaires)

Evaluating (monitoring sales, customer traffic, coupon redemption)

Back to Blog

Sort by Category

Blog Posts Lecture Notes Marketing Info Photography Physiological Psychology Poetry Quotes Tech Tips Video Writing Samples

Sort by Tags

4Ps Advertising Ardiente Article Autobiographical Branding Brand Name CA Wine Country Central Coast Communication Consumers Design Distribution Dramatic Dialogue Education Intro to Marketing Labeling Las Vegas Lecture Notes LinkedIn Marketing Market segmentation Packaging Philosophy Phoenix AZ Place Placement poem PR Price Pricing Product Product Development Products Promotions Psychology Redmond WA Retail Retiring Green Rio Vista CA Sales Shea Homes Teaching Trilogy Vistancia

© Scott Norton Design 2025 • All rights reserved.