Promotions are not a “retail only” endeavor. Many promotional methods coincide with national advertising campaigns. This generates support and enhances the effectiveness of these campaigns. There are 3 common promotional methods […]
Sales promotions operate within advertising campaigns to motivate customers to visit the store and/or buy the product. By encouraging customers to buy items at a specific time and place, the consumer buying process is accelerated. […]
An effective PR effort generates credible publicity to support your advertising message, and is often used as a non-paid form of advertising since the public often regards the press as a more-credible source of information. […]
Product advertising is what we’re most familiar with. Product advertising informs us about new products, highlights those products features and benefits, and publicizes the pricing and/or availability. […]
Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. […]
