Since every human action is governed by some sort of psychological program, advertising almost always has to interrupt one in order to be effective. […]
Class notes for Intro to Marketing: Copywriting, Irony, Paraellelism, and Reversal. Examples from assigned reading. George Felton, Advertising Concept and Copy. […]
Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features, benefits, and price of the product and informing the target market where to find it often falls to advertising. […]
Advertising is paid non-personal communication that promotes a product, person, service, organization, or idea. Messages are generally created for large audiences, and conveyed through Mass Media. […]
Promotions are not a “retail only” endeavor. Many promotional methods coincide with national advertising campaigns. This generates support and enhances the effectiveness of these campaigns. There are 3 common promotional methods […]
Depending on the size of the campaign, several departments, vendors, consultants, printers and media outlets may be involved. A good plan will designate each player’s specific function and manage those functions along a timeline. […]
Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. […]
Remember to consider internal and external market forces while evaluating distribution. The economy, government regulations, new technologies, and improvements in efficiency can dictate radical changes to your distribution plan. […]
