Research

Before we start hammering out a cool headline or dreaming up a stunning visual effect, we need to do our homework. Identifying the Problem (which is often given by the client) is crucial to figuring out the correct message send to potential customers. If we are going to truly be able to communicate to our […]

Target Opportunities

A target opportunity exists when the opportunity to enter a given market is compatible with your company’s mission statement and core competencies. For example, Chuck Pillsbury’s expertise in milling flour led to an opportunity to enter and dominate the Boxed Cake Mix market. Market Segmentation Continuous monitoring of the marketing environment, allows you to divide […]

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