logo
0
  • Services
    • Graphic Design
      • Logo Design
      • T-shirts ‘n Stuff
      • Publication Design
    • Web Publishing
      • Hosting & Maintenance
      • Recent Website Project 1
      • Recent website project 2
      • eMail Marketing
    • Copywriting
      • Promo Copy Sample: Vistancia
      • Product Copy Sample: Attitude Brewing Co.
      • A Teaching Philosophy
      • Blog Posts
    • Photography
      • Promotional
      • Portraits
      • Automotive
      • Fashion
      • Real Estate
      • Landscapes
  • Inquiries
    • FAQs
    • Testimonials
    • Privacy Policy
    • Refunds
      • Returns
    • Resumé
    • Contact Info
  • Shop
    • Art Prints
    • Account

What Advertising Does & Does Not

One way to understand how advertising functions is to look at its Social Utility. These are the benefits that advertising is supposed to provide society: […]

How Advertising Works

Advertising is paid non-personal communication that promotes a product, person, service, organization, or idea. Messages are generally created for large audiences, and conveyed through Mass Media. […]

Personal Selling

Personal selling targets the very best Prospects, or potential customers, and provides immediate feedback that can be applied to the marketing strategy as well as the Selling Process. […]

Manufacturer / Wholesaler Promotions

Promotions are not a “retail only” endeavor. Many promotional methods coincide with national advertising campaigns. This generates support and enhances the effectiveness of these campaigns. There are 3 common promotional methods […]

Sales Promotions

Sales promotions operate within advertising campaigns to motivate customers to visit the store and/or buy the product. By encouraging customers to buy items at a specific time and place, the consumer buying process is accelerated. […]

Creating an Advertising Campaign

Depending on the size of the campaign, several departments, vendors, consultants, printers and media outlets may be involved. A good plan will designate each player’s specific function and manage those functions along a timeline. […]

Promotional Strategies

Product advertising is what we’re most familiar with. Product advertising informs us about new products, highlights those products features and benefits, and publicizes the pricing and/or availability. […]

Planning a Retail Strategy

Retail sales require a lot more “theater” than wholesale. A focused marketing attitude and an appealing environment are required. […]

Sort by Category

Blog Posts Lecture Notes Marketing Info Photography Physiological Psychology Poetry Quotes Tech Tips Video Writing Samples

Sort by Tags

4Ps Advertising Ardiente Article Autobiographical Branding Brand Name CA Wine Country Central Coast Communication Consumers Design Distribution Dramatic Dialogue Education Intro to Marketing Labeling Las Vegas Lecture Notes LinkedIn Marketing Market segmentation Packaging Philosophy Phoenix AZ Place Placement poem PR Price Pricing Product Product Development Products Promotions Psychology Redmond WA Retail Retiring Green Rio Vista CA Sales Shea Homes Teaching Trilogy Vistancia

Your cart is currently empty!

© Scott Norton Design 2025 • All rights reserved.