Product Development

It’s the development and introduction of new products that keeps any company competitive. After all, something had to go in the box we designed before we slapped that cool label on it. New products are new opportunities to generate new and exciting sources of new and exciting volumes of revenue. Commerce is our goal. To […]

Product Planning

The product is the heart of the operation. It may be a physical product, or it may be a service. Whatever it is, your company’s survival depends upon people’s willingness to buy it. Therefore, a solid Product strategy is very important. Often, companies will market a variety of products under an Umbrella Brand. By offering […]

Target Opportunities

A target opportunity exists when the opportunity to enter a given market is compatible with your company’s mission statement and core competencies. For example, Chuck Pillsbury’s expertise in milling flour led to an opportunity to enter and dominate the Boxed Cake Mix market. Market Segmentation Continuous monitoring of the marketing environment, allows you to divide […]

Just what is this “Marketing” you speak of?

MARKETING  Marketing is the process of identifying what consumers want and developing ways to satisfy their needs. In effect, marketing encompasses every detail of bringing a product or service to market. Marketing Strategy: A marketing strategy is a plan of action that outlines the best way to create, distribute, promote, and price a product or […]

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