The Marketing Mix

Continually applying SWOT analysis provides the data required to assemble an effective Marketing Mix. The Marketing Mix is the framework that a marketing strategy is designed around. There are 4 elements, collectively known as the 4P’s. Product Ideally; a well designed, thoroughly tested, item that is manufactured to high standards that is backed by good […]

Just what is this “Marketing” you speak of?

MARKETING  Marketing is the process of identifying what consumers want and developing ways to satisfy their needs. In effect, marketing encompasses every detail of bringing a product or service to market. Marketing Strategy: A marketing strategy is a plan of action that outlines the best way to create, distribute, promote, and price a product or […]

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