The Consumer Adoption Process

July 16, 2017Distribution, Intro to Marketing, Marketing Info, Products, , ,

In response to our 6 stages of product development, the collective consumer will typically go through 5 stages of his/her own.

Awareness

We (you do it too) become aware of the product’s existence. Generally, we have little to no information about it.

Interest

We display an interest. We go looking for more info.

Assessment

We assess the benefits, “kick the tires”, and check out the features our info brings to our attention.

Trial

We test drive it, buy it with a 60-day return guarantee, or make the initial purchase.

Judgement

After evaluating our experience, we decide to buy it/NOT buy it again.

Note:

The consumer adoption process very often dictates the manner in which our product goes through the Product Life Cycle

REVIEW

  1. Introductory
  2. Growth
  3. Maturity
  4. Decline

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