logo
  • Services
    • Graphic Design
      • Logo Design
      • Publication Design
      • T-shirts ‘n Stuff
    • Web Publishing
      • Hosting & Maintenance
      • eMail Marketing
    • Copywriting
      • Promo Copy Sample: Vistancia
      • Product Copy Sample: Attitude Brewing Co.
      • A Teaching Philosophy
      • Blog Posts
    • Photography
      • Promotional
      • Portraits
      • Automotive
      • Fashion
      • Real Estate
      • Landscapes
  • Inquiries
    • Contact Info
    • FAQs
    • Privacy Policy
    • Refunds
    • Resumé
    • Testimonials
  • Art Prints

The Consumer Adoption Process

July 16, 2017Lecture Notes, Marketing InfoConsumer Adoption Process, Consumers, Education, Marketing

In response to our 6 stages of product development, the collective consumer will typically go through 5 stages of his/her own.

Awareness

We (you do it too) become aware of the product’s existence. Generally, we have little to no information about it.

Interest

We display an interest. We go looking for more info.

Assessment

We assess the benefits, “kick the tires”, and check out the features our info brings to our attention.

Trial

We test drive it, buy it with a 60-day return guarantee, or make the initial purchase.

Judgement

After evaluating our experience, we decide to buy it/NOT buy it again.

Note:

The consumer adoption process very often dictates the manner in which our product goes through the Product Life Cycle

REVIEW

  1. Introductory
  2. Growth
  3. Maturity
  4. Decline

Sort by Category

Blog Posts Lecture Notes Marketing Info Photography Physiological Psychology Quotes Tech Tips Uncategorized Writing Samples

Sort by Tags

4Ps Advertising Ardiente Article Autobiographical CA Wine Country Central Coast Coleman University Communication Consumers Copywriting Creepy Distribution Dramatic Dialogue Education Electroshock Encanterra Intro to Marketing Las Vegas Lecture Notes Lifestyle LinkedIn Marketing Market segmentation New Home Philosophy Phoenix AZ Place Placement PR Price Pricing Product Products Promotions Psychology Redmond WA Retail Retiring Green Rio Vista CA Sales Shea Homes Teaching Trilogy Vistancia

© Copyright 2021 Scott Norton. All rights reserved.