The Consumer Adoption Process
July 16, 2017Lecture Notes, Marketing InfoConsumer Adoption Process, Consumers, Education, Marketing
In response to our 6 stages of product development, the collective consumer will typically go through 5 stages of his/her own.
We (you do it too) become aware of the product’s existence. Generally, we have little to no information about it.
We display an interest. We go looking for more info.
We assess the benefits, “kick the tires”, and check out the features our info brings to our attention.
We test drive it, buy it with a 60-day return guarantee, or make the initial purchase.
After evaluating our experience, we decide to buy it/NOT buy it again.
The consumer adoption process very often dictates the manner in which our product goes through the Product Life Cycle