Product Planning

Whatever it is, your company’s survival depends upon people’s willingness to buy it. Therefore, a solid Product strategy is very important. […]

Target Opportunities

A target opportunity exists when the opportunity to enter a given market is compatible with your company’s mission statement and core competencies. […]

The Product Life Cycle

Nothing lasts forever! Even though we can utilize SWOT analysis to develop and adjust the marketing mix to maximize a product’s longevity, we must realize that all products go through 4 stages. […]

The Marketing Mix

The Marketing Mix is the framework that a marketing strategy is designed around. There are 4 elements, collectively known as the 4P’s. […]

Just what is this “Marketing” you speak of?

Marketing is the process of identifying what consumers want and developing ways to satisfy their needs. In effect, marketing encompasses every detail of bringing a product or service to market. […]

Gmail Tip: “Send As” Setup

You want to power your business email on your domain with Gmail, but you already have a personal Gmail.
Now you have 2 Gmail accounts, but you really only want to check 1 inbox. […]