Depending on the size of the campaign, several departments, vendors, consultants, printers and media outlets may be involved. A good plan will designate each player’s specific function and manage those functions along a timeline. […]
An effective PR effort generates credible publicity to support your advertising message, and is often used as a non-paid form of advertising since the public often regards the press as a more-credible source of information. […]
Product advertising is what we’re most familiar with. Product advertising informs us about new products, highlights those products features and benefits, and publicizes the pricing and/or availability. […]
Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. […]
Take a look at the work the wholesaler has done for other suppliers. Get to know the sales and Marketing staff. Make sure that they understand the needs specific to your product. […]
Remember to consider internal and external market forces while evaluating distribution. The economy, government regulations, new technologies, and improvements in efficiency can dictate radical changes to your distribution plan. […]
