Price is often the most difficult portion of the marketing mix to get right. The final price can affect the design, the production, the profit, and your brand image. In deciding how to manage pricing, there are 6 considerations: […]
Whichever pricing policy is in place, it should be the result of a strategy that is in tune with your marketing objectives. Pricing generally falls into one of 4 categories: […]
As a company’s goals and mission statements change and develop over time, products evolve through their life cycle, and external market forces create new treats and opportunities, the price of a particular product must change. […]
Price is often the most crucial aspect of the marketing mix, and is inextricably tied to the other components. A product’s features, a company’s promotional decisions, and methods of distribution have a direct impact on the retail price of that product. […]
In package design, the things to consider are the size, the shape, the materials, and the colors. Within these parameters, the packaging should do 4 things: […]
Branding is a general strategy that helps consumers identify and single out one product in a crowded marketplace. Within this general strategy, there are 3 variations. […]
A target opportunity exists when the opportunity to enter a given market is compatible with your company’s mission statement and core competencies. […]
