Since every human action is governed by some sort of psychological program, advertising almost always has to interrupt one in order to be effective. […]
When all is said and done, the consumer will either accept or reject the product on the basis of their experience with it. However, the messages that they receive from advertising will likely affect how the consumer expects that experience to go. […]
Promotions are not a “retail only” endeavor. Many promotional methods coincide with national advertising campaigns. This generates support and enhances the effectiveness of these campaigns. There are 3 common promotional methods […]
Depending on the size of the campaign, several departments, vendors, consultants, printers and media outlets may be involved. A good plan will designate each player’s specific function and manage those functions along a timeline. […]
Having a great product at the right price in the right store at the right time means nothing if nobody knows it’s there. Communicating the features and benefits of the product and informing the target market where to find it falls to the promotion element of the marketing mix. […]
Remember to consider internal and external market forces while evaluating distribution. The economy, government regulations, new technologies, and improvements in efficiency can dictate radical changes to your distribution plan. […]
Price is often the most difficult portion of the marketing mix to get right. The final price can affect the design, the production, the profit, and your brand image. In deciding how to manage pricing, there are 6 considerations: […]
